Oscar Mayer is the bacon for bacon lovers. And bacon lovers can't love people who don't love bacon. So we created Sizzl, the world’s first (and only) real dating app for bacon lovers. It got 54,000 downloads and 890 million earned impressions. It was the brand's hottest campaign ever, sending sales up 5.4%.
Ever slept like a baby? I hear you. It's awesome. But it doesn't compare to sleeping in an oceanside hotel room while a computer-generated dolphin jumps out of the water.
Milk's favorite cookie celebrates the kid inside all of us by inspiring moments of openness and curiosity. For their latest campaign, Open Up with Oreo, this was their tagline and URL.
Tropicana is all about making mornings better. We were charged with establishing Tropicana as New York’s orange juice. The problem was a bunch of other orange juice brands were attempting to make inroads with New Yorkers, so we had to do something that really talked to NY'ers and the mornings they endure on a daily basis. After the work launched, sales rose 44%. Cheers to that.
Rhetorically speaking, if you missed the window for half-priced milkshakes today, would you wait till tomorrow, or go all scientific and find a way to turn back time?
With a tiny budget and basically 3 days to write, shoot, and edit, we turned out a bunch of fun videos for BMW's social channels. Here are my faves.
Thinking about adopting a kid? Calm down and take a deeeep breath. You don't have to be perfect to be a perfect parent.
Put pictures of missing kids on milk cartons, and a handful of people might pay attention. Do it on money and everyone will.