new york, new york

Steak 'n Shake

Steak ’n Shake, famous for steak burgers, wanted to be famous for their half-priced milkshakes, 2-4PM. How do you make a time during the day famous? You show just how far people would go to get back to it. The brief said the situations should be possible, things that could actually happen. We said let's build a time machine.

Role
Copywriter
Art Director
Samantha J. Siegel
Associate Creative Directors
Mike Abell, Kevin Gentile
Executive Creative Director
Jon Goldberg
Producer
Dennis McKinley
Time machine schematics
We pissed off a few math nerds
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